Top Beauty & Cosmetics Websites in Malaysia

Name: Top websites in Malaysia (Beauty & Cosmetics)
Creator: Semrush
License: https://sem1.zenseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Malaysia, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

457.19K

17.24%78.81K

82.76%378.37K

↑3.22%

↓16.76%

Direct

sephora.my

164.51K

36.58%60.19K

63.42%104.33K

↑12.96%

↓16.46%

Direct

yslbeauty.com.my

128.08K

9.74%12.48K

90.26%115.6K

↑178.97%

↑56.35%

Direct

bathandbodyworks.com.my

88.85K

25.59%22.73K

74.41%66.11K

↑120.77%

↑37.19%

Direct

truu.tw

43.44K

2.21%960

97.79%42.48K

↑74.08%

↑73.24%

Direct

clarins.com.my

39.13K

10.65%4.17K

89.35%34.96K

↓20.12%

↑30.71%

Direct

bestperfume.store

38.75K

2.66%1.03K

97.34%37.73K

↑26.8%

↑13,612.39%

Direct

yesstyle.com

36.77K

21.54%7.92K

78.46%28.85K

↑145.08%

↓21.52%

Direct

oliveyoung.com

32.12K

41.12%13.21K

58.88%18.91K

↑11.09%

↓26.36%

Direct

farmasi.my

31.82K

24.57%7.82K

75.43%24K

↑48.34%

↑55.18%

Direct

sbcs-agence.fr

30.52K

0.59%180

99.41%30.34K

0%

Direct

youngliving.com

28.01K

100%28.01K

-

↓4.62%

↓40.78%

Direct

kiehls.com.my

27.39K

23.03%6.31K

76.97%21.08K

↑58.06%

↓61.36%

Direct

theraw.com.my

26.21K

3.6%943

96.4%25.27K

↑701.56%

↓0.57%

Direct

analogueapotik.com

25.75K

8.35%2.15K

91.65%23.6K

↑367.64%

↑94.66%

Direct

orangex.com

22.03K

100%22.03K

-

↓15.94%

↑2.6%

Direct

nuskin.com

21.64K

66.29%14.34K

33.71%7.29K

↓15.15%

↓53.18%

Direct

loccitane.com

21.27K

50.83%10.81K

49.17%10.46K

↑81.17%

↑25.9%

Search

growusofficial.com

20.58K

-

100%20.58K

0%

↑4,316.32%

Direct

tryandreview.com

20.57K

15.89%3.27K

84.11%17.3K

↑27.19%

↑11.86%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Malaysia on September 2026

As of September 2026, fragrantica.com leads Beauty & Cosmetics in Malaysia with 457.19K monthly visits. Its audience skews mobile-first (17.24% desktop / 17.24% mobile), and traffic is up month over month 3.22% and down year over year -16.76%. sephora.my holds second with 164.51K visits and a mobile-leaning mix (36.58% desktop / 63.42% mobile), while yslbeauty.com.my ranks third with 128.08K visits.

Across the leaders, growusofficial.com is the most mobile-first (100% of visits), whereas youngliving.com is the most desktop-reliant (100%). Momentum favors libertylondon.com in the latest month (67,252.63%), while noseparis.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 74 of the top 100 sites are direct-led, 21 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Malaysia